Mikado - "Casino"

Fallon

Fallon London, Regno Unito

10722

Marca: Mikado
Paese: Regno Unito

Cliente: Mondelez International

Titolo	Casino
Agenzia	Fallon
Campagna	Effortlessly Original
Cliente	Mondelez International
Marca	Mikado
Data di Prima Diffusione/Publicazione	2013 / 9
Settore	Biscotti, Pane e sostitutivi
Slogan	Stay Original
Trama	The film celebrates the originality of the Mikado product with the introduction of a quirky character with a unique style. His individuality becomes clear as we see his adventures at a grand casino unfold: he arrives dramatically by parachute, the briefcase he’s carrying is secured to his wrist by his own shoelaces, the throng on the casino floor stops and stares as he passes. He spots a private room through the crowd, and, pausing only to enjoy a Mikado biscuit, he enters to take an empty seat at a gaming table already populated with an eclectic bunch of characters. He opens his briefcase with a flourish revealing to everyone’s bemusement, the classic table-top game ‘Hungry Hippos’ inviting those assembled to join him in a game, and to share his box of Mikado, with the merest raise of an eyebrow.
Problema	Relaunch the Mikado brand across Europe
Tipo di Media	Televisione
Lunghezza	35 seconds
Market	Germania
Colonna sonora	Summer Boogaloo
Post Production	Big Buoy
Editing Company	Trim Editing
Sound	Wave Studios
Executive Creative Director	Santiago Lucero
Creative Director	Sam Hibbard
Creative Director	Dan Watts
Creative Team	James Harrop
Creative Team	Michael Micetich
Producer	Alex Honnor
Producer	Katy Cuff
Director	Canadá
Casa di Produzione	Partizan London
Production Company Producer	Miranda Johnstone
Editor	Dominic Leung
Post Production	Barny Wright
Music Composer	Takeshi Teurachi