Libero - "#TouchYourFootballs"

LOLA MullenLowe

LOLA MullenLowe Madrid, Spagna

10607

Titolo	#TouchYourFootballs
Agenzia	LOLA MullenLowe
Campagna	#TouchYourFootballs
Cliente	Libero
Marca	Libero
Data di Prima Diffusione/Publicazione	2017 / 11
Settore	Giornali, Libri, Periodici
Trama	During a Spanish football game in 1991 between Real Madrid and Valladolid, football one player repeatedly squeezed Carlos “El Pibe” Valderrama’s genitals as both teams waited for a corner. Libero hijacked this historic moment in Spanish football to explain how to perform a self-examination and promote early detection.
Tipo di Media	Web Film
Lunghezza	70 seconds
Più informazioni	http://www.touchyourfootballs.com/
Chief Creative Officer	Chacho Puebla
Executive Creative Director	Pancho Cassis
Creative Director	Fabio Brigido
Creative Director	Tomás Ostiglia
Director of Innovation	Fred Bosch
Creative Supervisor	Miki Ocampo
Creative Supervisor	Saray González
Copywriter	Hetu Negri
Copywriter	Carmela Naya
Copywriter	Palma Llopis
Art Director	Enrique Torguet
Art Director	Manuel Castillo
Art Director	Desirée G. Valdés
Public Relations	Enrique Caballero
Public Relations	Sarah Okrent
Account Director	Laura Gerpe
Casa di Produzione	Los Notarios
Director	Felipe Cortés
Executive Producer	Nathalie Burnside
Executive Producer	Juan Pablo Bernal
Direttore della fotografia	Juan-Carlos Franco
Post Produzione	Free Your Mind