| Titolo | Red Carpet |
| Agenzia | Leo Burnett Madrid |
| Campagna | Godzilla's 50 Anniversary |
| Cliente | Sitges - International Fantastic Film Festival of Catalonia |
| Marca | Godzilla's 50th Anniversary |
| Posted | Luglio 2005 |
| Settore | Varie |
| Filosofia | We needed to dramatise that Godzilla was going to visit Sitges during the festival. The key was to mix 2 powerful facts: 1. Godzilla always comes out of the sea. 2. Movie stars are always welcomed with a red carpet. We decided there was no better way to do this than with a real, full size red carpet that came out of the sea, and went all over the city to the Festivals theatre. At the theatre, we welcomed Godzilla with a big poster reading: Welcome Godzilla. |
| Problema | The goal was to make Godzillas 50th anniversary event, a huge event in the festival. This, to bring more people and to generate awareness about all that was going on at the festival. |
| Risultato | We managed to generate talk value about this impressive ambient action, and more than 40.000 in media coverage. Godzillas 50th anniversary event sold out. Festivals association with sci-fi and fantasy films grew 23%. Compared with last year, Sitges Sci-Fi & Fantasy Film Festival grew 11% |
| Tipo di Media | Esterna |
| Market | Spagna |
| Art Director | Javier Álvarez |
| Creative Director | Rafa Antón |
| Art Director | Anna Bostad |
| Copywriter | Francisco Cassis |
| Art Director | Miguel De Maria |
| Creative Director | Fernando Martin |
| Copywriter | Juan Carlos Martinez |
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