| Titolo | What inspires You ? 1 |
| Agenzia | Maneater Production |
| Campagna | What inspires You ? - John Paul Mitchell Systems |
| Cliente | John Paul Mitchell Systems |
| Marca | John Paul Mitchell Systems |
| Posted | Novembre 2010 |
| Settore | Prodotti per i capelli |
| Trama | A new integrated campaign that includes the :30 “What Inspires You?,” and three 15-second virals: “Takashi,” “Junior” and “Corey,” produced direct-to-client. The campaign, currently airing nationally, features inspirational icons from the skateboarding, hair styling, and breakdancing worlds performing against a sleekly designed, paper-white environment. |
| Tipo di Media | Televisione e Cinema |
| Director | Steven Lippman |
| Direttore della fotografia | Rod Lamborn |
| Executive Producer | Christina Perri |
| Executive Producer | Jed James |
| Executive Producer | Amy Massingale Hassler |
| Executive Producer | Jeff Blodgett |
| Executive Creative Director | Dale Carman |
| Creative Director | Christianne Brooks |
| Producer | Matt Thunell |
| VFX Supervisor | Robert Nederhorst |
| Design Director | Limbert Fabian |
| Senior Editor | Peter Tarter |
| Advertising Manager | Dina Jacobellis |
| Advertising Manager | Nanette Bercu |
| Compositor | Joe Censoplano |
| Line Producer | Sean Newhouse |
| Compositor | Maribeth Emigh |
| Compositor | Dag Ivarsoy |
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