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Alexander Kalchev
Alexander Kalchev
Executive Creative Director at DDB Paris
PARIS, Francia
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TitoloMy Life as a NPC
BriefMy Life As An NPC allowed dozens of Non-Playable Characters from Assassin’s Creed to take over Ubisoft’s Instagram and Facebook feeds and tell us what their life in the game looks like. Through their stories, gamers could find out how a shepherd feels when a player mows down his herd of goats, learn more about a Spartan who can’t ever take off his helmet, or listen to an angry potter who can’t stand the hero’s behaviour any more. For once, the "extras" of the game had their say.
Agenzia
Campagna My Life as a NPC
Cliente Ubisoft
Marca Assassin's Creed Odyssey
Data di Prima Diffusione/Publicazione 2018 / 11
Settore Consolles per Video Games
Trama When an Assassin's Creed Odyssey NPC settles its scores with the players in a rap clip. Just for once, the story is not about heroes, and even less about villains. Nor even supporting roles. Today we would like to talk to you about those who are knocked around, looted, cheated, robbed and killed. Those who don’t have a quest, or worse still, those who have only a single line of dialogue that they repeat over and over. Today, we would like to talk to you about NPCs. Or rather, the NPCs are going to talk to you.
Tipo di Media Web Film
Lunghezza
Creative Director
Creative Director
Art Director
Copywriter
Account Director
Account Director
Executive Creative Director
Producer
Producer
Producer
Producer
Producer
Music Prod Company Studio Press Play On Tape
Music Prod Company
Sound Designer
Sound Designer
Creative Team
Creative Director
account mana
Digital Production
Advertising Manager
Advertising Manager
Account Manager
Digital Producer
Advertising Manager
Digital Producer
Digital Producer
Sound Production
Casa di Produzione

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