| Titolo | When driving be responsible |
| Agenzia | F.biz |
| Campagna | Drinks |
| Cliente | Jameson Irish Whiskey |
| Marca | Jameson Irish Whiskey |
| Data di Prima Diffusione/Publicazione | 2016 / 5 |
| Settore | Bevande/alcoolici |
| Trama | Don’t say it and drive. It´s very common to do silly things when you drink too much. The worst thing is to say that you are fine to drive. The campaign posters were displayed at bars, nightclubs and private events sponsored by Jameson. After all, you can´t do better than to provoke people to think and become aware of the dangers of alcohol at the exact moment they are consuming it. |
| Tipo di Media | Stampa e stampati |
| Chief Creative Officer | GUILHERME JAHARA |
| Creative Director | Marcelo Torma |
| Creative Director | Marcelo Siqueira |
| Art Director | Michel Martins |
| Art Director | Marcus Tomaselli |
| Art Director | Gregory Kickow |
| Copywriter | Armando Araujo |
| Illustrator | Gregory Kickow |
| Typographer | Marcus Tomaselli |
| Typographer | Gregory Kickow |
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