| Titolo | Delphine |
| Titolo (Lingua Originale) | Delphine |
| Agenzia | Les Présidents |
| Campagna | Worst side - DNF |
| Cliente | Droits des Non-Fumeurs |
| Marca | Droits des Non-Fumeurs |
| Posted | Luglio 2008 |
| Settore | Anti-Drug/Alcohol/Tobacco Message |
| Slogan | Secondhand smokers are on the worst side of the cigarette |
| Slogan (Lingua Originale) | Les non fumeurs sont du pire côté de la cigarette |
| Filosofia | Prohibiting smoking in public places is a major public health issue. To convince that smoke is harmful not just to the smoker, we choose to convey a new piece of information : Passive smoke is even more harmful than the smoke inhaled by the smokers! In other words passive smokers are at the worst end of the cigarette. |
| Problema | At the start of 2008 the prohibition on smoking in public places in France became general. DNF decided to launch a campaign to go along with this new law. |
| Tipo di Media | Stampa e stampati |
| Market | Francia |
| Creative Director | Guillaume Chifflot |
| Art Director | Frederic Lerclerc |
| Copywriter | Alban Coret |
| Photographer | Alban Coret |
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