EDF - "Episode 17 - T’es sûr… "

Havas Paris

Havas Paris Puteaux, Francia

Premi

24109

Marca: EDF
Paese: Francia

Cliente: EDF

Titolo	Episode 17 - T’es sûr…
Agenzia	Havas Paris
Campagna	The ElectRIC saga
Cliente	EDF
Marca	EDF
Data di Prima Diffusione/Publicazione	2016 / 12
Settore	Autorita' per l'Energia e per le Acque (utilities)
Trama	Today, people consume electricity but not the EDF brand.Worse still, when they think about their supplier, it’s only when they have to : paying their bills, taking a meter reading, moving house and their energy contract.So in order to encourage interaction with the brand that is more frequent and more positive, we had to do more than just a campaign about electricity or just a one-shot media campaign.We chose to present EDF in a way that had never seen before: EDF, a service provider that helps you manage your daily electricity needs more effectively. And as we sought to integrate the brand into everyday life and to be closer to people, we chose a familiar format that everyone knows: The TV series.With Eric Judor, a famous comedian and actor in France, we extended the TV series Platane (A kind of French “Curb Your Enthusiasm”) by 17 episodes plus additional content for EDF.
Tipo di Media	Televisione
Lunghezza	45 seconds
Director	Eric Judor
Communications Director	Julien Villeret
Director, Brand Management	Catherine Lescure
Advertising Manager	Virginie Maillebuau
Advertising Manager	Virginie Chambault
Advertising Manager	Raphaël de Boishéraud
Chief Executive Officer (CEO)	Agathe Bousquet
Managing Partner	Aurélien Pernot
Account Director	Benjamin Delacroix
Account Manager	Marie-France Collet
Executive Creative Director	Christophe Coffre
Copywriter	Guillaume Blanc
Art Director	Florian Roussel
Agency TV Producer	Virginie Meldener
Producer	Fabienne Meric-Rougier