| Titolo | X-Bomb |
| Agenzia | MullenLowe UK |
| Campagna | Staff as Stars - Halifax |
| Cliente | Halifax plc |
| Marca | Halifax |
| Posted | Settembre 2002 |
| Settore | Istituti di Credito |
| Filosofia | Taking on the High Street Banks by Communicating like a High Street Retailer This case describes how an integrated communications idea – “Staff as Stars”- transformed Halifax from a ‘former building society’ to an aggressive competitor to the big four clearing banks in the space of just 12 months. Taking its inspiration from retailers, not from banks, this case shows how the idea galvanised a 35,000 person organization, and cut through the most crowded sector in advertising, to produce a 150% increase in sales and 43% increase in profit per current account customer. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Creative Director | Gary Betts |
| Creative Director | Malcolm Green |
| Copywriter | Malcolm Green |
| Art Director | Gary Betts |
| Production Company Producer | Jason Dwyer |
| Agency Producer | Helen Chattwell |
| Art Director | Malcolm Green |
| Copywriter | Gary Betts |
| Director | Theo Delaney |
| Casa di Produzione | Big TV |
| Advertising Manager | Philip Hanson |
| Account Manager | Richard Warren |
| Managing Director | Richard Warren |
More Work
SEE ALLMatt & Mutt
- MARCA:
- Halifax
- AGENZIA:
- MullenLowe UK
Thoughts
- MARCA:
- Childline
- AGENZIA:
- MullenLowe UK