Refuge - "Mistletoe"

McCann Bristol

McCann Bristol Bristol, Regno Unito

3505

Titolo	Mistletoe
Agenzia	McCann Bristol
Campagna	Refuge Reversible Poem
Cliente	Refuge
Marca	Refuge
Data di Prima Diffusione/Publicazione	2018 / 12
Settore	Fondazioni caritatevoli, Volontariato
Trama	This campaign addresses the rise in domestic abuse at Christmas. Abusive relationships rarely start out bad. At some point, they turn. These ‘reversible’ poems dramatize that turning point. Read from top to bottom they present a cosy, loving relationship. But when read from bottom to top, they reveal the horrific undercurrent of abuse. Print advertisement created by McCann, United Kingdom for Refuge, within the category: Public Interest, NGO.
Filosofia	Mum’s laid out our best white tablecloth A splash of warm claret infuses Dad’s traditional punch Then, on cue... Mum starts humming ‘Silent Night’ As she unpacks crackers to snap with us We wait for Father Christmas (now read from bottom to top) If your partner turns on you, turn to us. refuge.org.uk
Tipo di Media	Stampa e stampati
Casa di Produzione	Another Film Company
Group Creative Director	Jon Elsom
Art Director	Ken Sara
Senior Copywriter	Zane Radcliffe
Director	Steve Reeves
Producer	Tim Marshall
Agency Producer	Amanda Lowit
Agency Producer	Jade Mullem
VFX/Post Production	CherryCherry