Gustav Martner
Executive Creative Director, EVP (Europe) and Managing Director (Sweden) at Crispin Porter + Bogusky Europe
Gothenburg, Svezia
TitoloSoda Call
Agenzia
Campagna Soda Call
Cliente Sony Corporation of America
Marca Sony
Data di Prima Diffusione/Publicazione 2012 / 10
Prodotto Xperia Acro S.
Settore Telefoni cellulari e cercapersone
Trama During the ‘Skyfall’ opening weekend in Sweden, Sony carried out a stunt in true secret-agent-style to promote the waterproof smartphone Xperia Acro S. Free soft drinks were handed out to Bond-fans before the screenings. Hidden in some of the soda cups was a waterproof smartphone. The competition was announced during an ad right before the movie and winners received a live call to their buzzing soda cup. 
Tipo di Media Cinema
Lunghezza
Creative Director
Creative Director
Copywriter
Art Director
Copywriter
Art Director
Account Director
Project Manager
Production Company Producer
Casa di Produzione
Executive Creative Director

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