Titolo | Soda Call |
Agenzia | Crispin Porter + Bogusky Gothenburg |
Campagna | Soda Call |
Cliente | Sony Corporation of America |
Marca | Sony |
Data di Prima Diffusione/Publicazione | 2012 / 10 |
Prodotto | Xperia Acro S. |
Settore | Telefoni cellulari e cercapersone |
Trama | During the ‘Skyfall’ opening weekend in Sweden, Sony carried out a stunt in true secret-agent-style to promote the waterproof smartphone Xperia Acro S. Free soft drinks were handed out to Bond-fans before the screenings. Hidden in some of the soda cups was a waterproof smartphone. The competition was announced during an ad right before the movie and winners received a live call to their buzzing soda cup. |
Tipo di Media | Cinema |
Lunghezza | |
Creative Director | Jonas Wittenmark |
Creative Director | Tobias Carlson |
Copywriter | Tobias Carlson |
Art Director | Jonas Wittenmark |
Copywriter | Jakob Eriksson |
Art Director | Elof Ivarsson |
Account Director | Therese Olander |
Project Manager | Karin Branmark |
Production Company Producer | Annika Andreasson |
Casa di Produzione | Vidiots |
Executive Creative Director | Gustav Martner |