VP Marketing Head UK/Ireland; Head of Brand Europe
at
MasterCard International
London, Regno Unito
| Titolo | Brits "Natasha Bedingfield" |
| Agenzia | McCann London |
| Campagna | Building Long-term Value - MasterCard |
| Cliente | Mastercard International |
| Marca | MasterCard |
| Posted | Luglio 2006 |
| Settore | Plastic Cards/Investimenti |
| Slogan | Priceless |
| Trama | SUMMARY Priceless is our most important asset, said Larry Flannigan CMO MasterCard. Over the last 7 years in 35 European markets the Priceless campaign has migrated local legacy brand to MasterCard, closed awareness and preference gaps with a key competitor, helped to increase the volume of transactions made using its cards, growing revenues by 42%. It has out-performed growth of both the key competitor and the market, worked across several communications channels, entered into popular culture and is now viewed by Wall Street as a key asset in the valuation of the company pre-IPO. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Creative Director | Brian Cooper |
| Creative Director | Jason Stewart |
| Account Manager | Jon Armstrong |
| Director | Carl Scott |
| Advertiser's Supervisor | Rita Broe |
More Work
SEE ALLThe Big Lunch
- MARCA:
- MasterCard UK
- AGENZIA:
- McCann London
Hotel
- MARCA:
- MasterCard
- AGENZIA:
- McCann London
Kebab
- MARCA:
- MasterCard
- AGENZIA:
- McCann London
Doughnut
- MARCA:
- MasterCard
- AGENZIA:
- McCann London
X-Mas Snow
- MARCA:
- MasterCard
- AGENZIA:
- McCann London
X-Mas Fridge
- MARCA:
- MasterCard
- AGENZIA:
- McCann London
X-Mas Floorboards
- MARCA:
- MasterCard
- AGENZIA:
- McCann London
Music promo "Concert"
- MARCA:
- MasterCard
- AGENZIA:
- McCann London
Music promo "Awards"
- MARCA:
- MasterCard
- AGENZIA:
- McCann London