Salomon - "Speedverse"

DDB Paris

DDB Paris PARIS, Francia

Premi

1362

Marca: Salomon
Paese: Francia

Cliente: Salomon

Titolo	Speedverse
Agenzia	DDB Paris
Campagna	Speedverse
Cliente	Salomon
Marca	Salomon
Data di Prima Diffusione/Publicazione	2022 / 10
Settore	Equipaggiamento sportivo, Sport
Filosofia	The Speedverse PRG – the new model from Salomon Sportstyle – blurs the boundaries and invites us to explore new territories. This modern reinterpretation of the iconic Speedcross trail shoe shakes up the status quo, by decoding the possible parallels between outdoor and urban life. The agency DDB Paris, with the young trio of directors Bleu Desert, transport the viewer through a one-minute ode to movement where nature and concrete blend perfectly. One movement leading to another, we are transported between two worlds, following the rhythm of the dancer Janina Sarantšina ; and it feels like an invitation to explore and decode new horizons. This new campaign for the Sportstyle category is part of the launch of Salomon's new brand platform, with the ambition to inspire younger and more urban communities.
Tipo di Media	Televisione
Lunghezza	60 seconds
Advertising Manager	Alexander van Oostrum
Advertising Manager	Marion Presigny
Chief Creative Officer	Alexander Kalchev
Copywriter / Art Director	Yassine OUADAH TSABET
Copywriter / Art Director	Nicolas Denis
Agency Producer	Chloé Travaillard
Agency Producer	Anne-Catherine Periac
Account Manager	Romane Philippe
Account Supervisor	Olivier Guillerot
Account Supervisor	Xavier Mendiola
Casa di Produzione	BlackBox Productions
Director	Bleu Désert
Dancer	Janina Sarantšina
Producer	Jonathan Martinot
Line Producer	Sébastien Cosset
1st AD	Steve Berron
Location Manager	Thomas Greck
Direttore della fotografia	Angelo Marques
1st AC	Félix Sujet
Stylist	Anita Szymczak
Post Produzione	Back Up
Post-production Producer	Diego Marie
Editor	Antonin Brones
Color Grade Artist	Nicolas Gautier
3D Supervisor	Mike Attia
3D Artist	Adrien Bavant
Compositing	Pierre Manry
Music	IXYXI