Hummel - "The Sex Change"

enVision A/S Århus C, Danimarca

1033

Titolo	The Sex Change
Agenzia	enVision A/S
Campagna	The Sex Change
Cliente	Hummel
Marca	Hummel
Posted	Febbraio 2019
Settore	Abbigliamento sportivo
Trama	MUST YOU BE A MAN TO GET RECOGNIZED IN FOOTBALL?To raise the question, we made the entire Danish women’s team change their sex on Facebook from female to male.THE PROBLEMFemale athletes struggle to get the recognition they deserve. In Denmark, the national women’s football team get far less attention than their male colleagues despite years of strong performance – and being one of the favourites at the European Championships in 2017. Must you be a man to get recognized in football?THE IDEATo raise the question, we made the entire women’s team change their sex on Facebook from female to male – right before the European Championships.THE OUTCOMEThe Sex Change sparked a huge debate in the media and reminded the Danes to keep pushing for gender equality. And helped the female players get a 180% pay raise.
Tipo di Media	Case Study
Creative Director	Jesper Herholt
Copywriter	Peter Boe
Art Director	Rasmus Saaby Bentzen
Client Services Director	Tomas Olesen
Editor	Uffe Kjær Thomsen