Santander - "The Cashback Fightback 2"

House 337

House 337 London, Regno Unito

822

Marca: Santander
Paese: Regno Unito

Cliente: Santander

Titolo	The Cashback Fightback 2
Agenzia	House 337
Campagna	The Cashback Fightback
Cliente	Santander
Marca	Santander
Data di Prima Diffusione/Publicazione	2023 / 9
Settore	Istituti di Credito
Filosofia	The latest instalment of the ‘Bank of Antandec’ campaign shows the two hapless but well-meaning CEOs pulling on their boxing gloves in an effort to win new customers. The duo are determined to fight back against the lure of Santander’s “annoyingly great” cashback of over £10m every month, however hard it might be to beat. The campaign, “The Cashback Fightback,” was created with House 337, Merman Production and in consultation with Mitre Studios. It takes a humorous look at CEOs Ant and Dec’s attempts to raise the morale of their own bank’s staff and build their legacy by delivering a rousing, Rocky-style motivational speech. Survivor’s hit song “Eye of the Tiger” sets the tone as staff morale builds steadily in response, until every employee is pumped up and ready to win. CEOs of the Bank of Antandec meanwhile, are clueless about how on earth they can actually respond to Santander’s amazing offer which continues their long-standing heritage of giving customers cashback on their everyday spend. Santander & House 337's Effie award winning 'Bank of Antandec' campaign has been running since 2019. The TV spot breaks on 2nd September and will be supported across video on demand, radio, social media and in branch activity. In OOH the campaign explores the iconography of classic vintage boxing posters as well as showing The Bank of Antandec admitting defeat to Santander’s offer.
Tipo di Media	Stampa e stampati
Colonna sonora	Survivor’s “Eye of the Tiger”
Executive Creative Director	Jo Moore
Art Director	Paul Hancock
Copywriter	David Newbold
Strategy Director	Nicola Dyball
Account Management	Nick Pawlak
Senior Account Director	Katrina Jackson
Senior Account Director	Jessica Parrett
Senior Account Manager	Freya Pace
Agency Producer	Lindsay Moyes
Assistant Producer	Catarina van Leuven
Integrated Project Director	Kirsty Wood
Integrated Project Manager	Loren Mosdall
Director	Guy Manwaring
Producer	Simon Monhemius
Executive Producer	Siobhan Murphy
Direttore della fotografia	Simon Richards
Offline Editing	Charlie Moreton - Work
Casa di Produzione	Merman
Post Produzione	Creative Outpost
Post-production Producer	Andy Salem
Sound Engineer	Dave Robinson
Advertising Manager	Dan Sherwood
Advertising Manager	Tina Boyle
Advertising Manager	James Casey
Advertising Manager	Leanne Tomlinson
Advertising Manager	Katie Attwood
Advertising Manager	Jane Green
Advertising Manager	Lia Carvetta