| Titolo | Shame |
| Agenzia | LyleBailie International |
| Campagna | Shame' Anti-Drink Driving - Department of the Environment |
| Cliente | Department of the Environment Northern Ireland |
| Marca | DOE |
| Posted | Novembre 2002 |
| Prodotto | Anti-Drink Driving |
| Settore | Road Safety |
| Risultato | This paper demonstrates how Shame the antidriving campaign contributed to 97% awareness, with 75% being very influenced by it; a 68% improvement in zero alcohol safe driving perceptions; a 35% decline in the acceptability of driving after ONE drink among the target audience; an improvement in the perception that drink driving is extremely shameful, increased to 97%; the target audience were responsible for 13.5% fewer deaths in 2001 compared to 2000. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Creative Director | David Lyle |
| Creative Director | Julie Bailie |
| Art Director | Julie Bailie |
| Copywriter | Julie Bailie |
| Copywriter | David Lyle |
| Director | Syd Macartney |
| Advertising Manager | Jim Rankin |
| Executive Creative Director | David Lyle |
| Chief Executive | David Lyle |
| Advertising Psychologist | Dawn Reid |
| Executive Creative Director | Julie Bailie |
| Media Director | Robert Lyle |
| Advertising Manager | Wesley Shannon |