| Titolo | Money for Nothing |
| Agenzia | Y&R London |
| Campagna | No easy ride - Home Office |
| Cliente | The Home Office |
| Marca | Vehicle Crime Reduction |
| Posted | Agosto 2004 |
| Settore | Government Information & Services |
| Slogan | Crime. Let's Bring It Down |
| Filosofia | A demonstration of the multiplier effect of different communications – one idea expressed differently in media channels chosen specifically to highlight ‘motivation’ and ‘reminder’ messages to reduce the risk of vehicle crime. |
| Risultato | A major shift in attitudes resulted and was linked to changes in claimed behaviour. Analysis of the accompany-ing 23% decline in vehicle crime indicates the contribution of communications – saving cost and distress for the driver and releasing police time and resource. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Market | Regno Unito |
| Planning Partner | John Hawkins |
| Business Director | Stuart Sullivan-Martin |
| Advertising Manager | Anne Nash |
More Work
SEE ALLNo Easy Ride - Home Office 1
- MARCA:
- Vehicle Crime Reduction
- AGENZIA:
- Y&R London
No Easy Ride - Home Office 2
- MARCA:
- Vehicle Crime Reduction
- AGENZIA:
- Y&R London
No Easy Ride - Home Office 3
- MARCA:
- Vehicle Crime Reduction
- AGENZIA:
- Y&R London
No Easy Ride - Home Office 4
- MARCA:
- Vehicle Crime Reduction
- AGENZIA:
- Y&R London
No Easy Ride - Home Office 5
- MARCA:
- Vehicle Crime Reduction
- AGENZIA:
- Y&R London
Hole in the Wall
- MARCA:
- Vehicle Crime Reduction
- AGENZIA:
- Y&R London
Dishonest
- MARCA:
- Vehicle Crime Reduction
- AGENZIA:
- Y&R London
Chase
- MARCA:
- Vehicle Crime Reduction
- AGENZIA:
- Y&R London
Car Trouble
- MARCA:
- Vehicle Crime Reduction
- AGENZIA:
- Y&R London