| Titolo | Summer Relationship mailing |
| Agenzia | RAPP |
| Campagna | RM Programme - Garnier |
| Cliente | L'Oréal |
| Marca | Garnier |
| Posted | Mag 2005 |
| Settore | Igiene e Prodotti per la cura della persona |
| Filosofia | When the Brothers Grimm first told the story of how a tiny pea made a big impression on a princess, they never imagined the same idea would be applied to relationship marketing. |
| Risultato | But as the following story shows, a small-budget relationship marketing programme can, if carefully targeted, have a big impact on even the most promiscuous customers delivering cost-effective, measurable results, increasing spend and ultimately building brand loyalty, with a return on investment of £1.31 for every £1 spent. |
| Tipo di Media | Stampati per Direct Marketing |
| Market | Regno Unito |
| Account Director | Penny Shaw |
| Account Director | Elizabeth Clarke |
| Copywriter | Susan Young |
| Managing Partner | Sarah Bryan |
| Group Communications Director | Robert Mayes |
| Advertising Manager | Louise Rayner |
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