| Titolo | Party Dress |
| Agenzia | Saatchi & Saatchi |
| Campagna | A Car to Be Proud of - Toyota |
| Cliente | Toyota Motor Corporation |
| Marca | Toyota |
| Posted | Luglio 2004 |
| Prodotto | Corolla |
| Settore | Auto Nuove |
| Filosofia | In 2002, the ninth generation Toyota Corolla launched into a tough marketplace. |
| Problema | In 2002, the ninth generation Toyota Corolla launched into a tough marketplace. |
| Risultato | Revenue generated surpassed the models previous (1997) successful launch by £99m over the first two years. Advertising ROI was £4.58 for every extra £1 invested. A value product became a valued brand. How? By identifying and targeting a new, more lucrative consumer segment. Creating a campaign A car to be proud of that sold emotion, not features. Investing ingeniously in communications. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Market | Regno Unito |
| Casa di Produzione | Outsider |
| Editing Company | Johnny Bongo |
| Sound Design Company | Triangle Television |
| Agency Producer | Emma Scott |
| Account Executive | Cameron Harland |
| Creative Director | Tony Granger |
| Copywriter | Michael Campbell |
| Art Director | Colin Jones |
| Producer | Anna Hashmi |
| Director | Matthijs van Heijningen Jr |
| Direttore della fotografia | Joost van Gelder |
| Editor | Jonno Griffiths |
| Sound Design Company | Ben Leeves |
| Account Planner | Adrian Zambardino |
| Strategic Planner | Lindsay Parnell |
| Business Director | Paul Philpott |
| Board Account Planner | Adrian Zambardino |
| Advertising Manager | Paul Philpott |
| Commercial Director | Paul Philpott |
More Work
SEE ALLTraffic Warden
- MARCA:
- Toyota
- AGENZIA:
- Saatchi & Saatchi
Dogs
- MARCA:
- Toyota
- AGENZIA:
- Saatchi & Saatchi
Key Party
- MARCA:
- Toyota
- AGENZIA:
- Saatchi & Saatchi