| Titolo | Mega Billboard |
| Agenzia | TBWA\NEBOKO |
| Campagna | TomTom GO, the Democratization of Car Navigation |
| Cliente | TomTom International BV |
| Marca | TomTom Go |
| Posted | Luglio 2006 |
| Settore | Auto Accessori/Ricambi/Olii additivi/Carburanti |
| Trama | SUMMARY TomTom GO was launched in a market dominated by complex, expensive, built-in car navigation systems. TomTom GO managed to position itself not just as another technical product, but as an easy, smart and accessible consumer solution, moving to take a 57% market share. The market shifted from built-in navigation systems for premium cars to a consumer solution for everyone on the move. TomTom GO has become a solution for daily life, embraced by many consumers. The European penetration of car navigation has doubled within two years. TomTom GO has established itself as the European market leader. |
| Tipo di Media | Billboard |
| Creative Director | Matthijs Slot |
| Creative Director | Ernst van Rossen |
| Art Director | Mischa Schreuder |
| Art Director | Ramon Stalenhoef |
| Account Manager | Gert Jan Timmer |
| Account Manager | Corliz de Jongh |
| Account Manager | Danny van de Wetering |
| Director | Michiel Mulder |
| Casa di Produzione | Maarten.nl |
| Advertiser's Supervisor | Alexander Ribbink |
| Advertiser's Supervisor | Stephan van Kruisselberge |
| Advertiser's Supervisor | Harmen Treep |
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