Cravendale - "Press Conference"

DDB Matrix

DDB Matrix London, Regno Unito

4752

Titolo	Press Conference
Agenzia	DDB Matrix
Campagna	The Cows Want It Back - Arla Foods
Cliente	Arla Foods
Marca	Cravendale
Posted	Agosto 2004
Settore	Latte e derivati del latte
Filosofia	Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration.
Risultato	Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration.
Tipo di Media	Televisione e Cinema
Lunghezza	40 seconds
Market	Regno Unito
Econometrician	Les Binet
Account Planner	Elisa Edmonds
Account Director	Justin Notley
Econometrician	Sara Donoghugh
Planning Director	Sarah Carter
Advertising Manager	Hanne Søndergaard