Titolo | Security |
Agenzia | DDB Matrix |
Campagna | The Cows Want It Back - Arla Foods |
Cliente | Arla Foods |
Marca | Cravendale |
Posted | Agosto 2004 |
Settore | Latte e derivati del latte |
Filosofia | Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration. |
Risultato | Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration. |
Tipo di Media | Televisione e Cinema |
Lunghezza | |
Market | Regno Unito |
Econometrician | Les Binet |
Account Planner | Elisa Edmonds |
Account Director | Justin Notley |
Econometrician | Sara Donoghugh |
Planning Director | Sarah Carter |
Advertising Manager | Hanne Søndergaard |