| Titolo | Go Promo |
| Agenzia | adam&eveDDB |
| Campagna | Fresh / The Guardian Integrated Campaign |
| Cliente | Guardian Media Group |
| Marca | The Guardian |
| Posted | Agosto 2004 |
| Settore | Giornali, Libri, Periodici |
| Filosofia | In January 2001, a new communications strategy was introduced that broke with convention. Whilst the orthodoxy dictated two tiers to communications, one brand-building, the other response-based, the campaign that was created did both jobs at the same time. |
| Problema | Between 1995 and 2001, The Guardian had been losing share in a declining category. |
| Risultato | As a result, share increased swiftly and dramatically and overall circulation actually grew. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Account Planner | Alistair Crawford |
| Account Planner | Andrew Perkins |
| Econometrician | David Bassett |
| Econometrician | Les Binet |
| Account Manager | Annabelle Borthwick |
| Account Manager | Matthew Law |
| Advertising Manager | Marc Sands |
More Work
SEE ALLFood Part Work Bin
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Afro Brush
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