Titolo | Jak |
Agenzia | AMV BBDO |
Campagna | Tobacco Control - Department of Health |
Cliente | Central Office of Information |
Marca | COI /Department of Health |
Posted | Agosto 2004 |
Settore | Anti-Drug/Alcohol/Tobacco Message |
Risultato | Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effectiveness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive. |
Tipo di Media | Televisione e Cinema |
Lunghezza | |
Market | Regno Unito |
Account Planner | Clare Hutchinson |
Advertising Manager | Nick Adkin |
Account Planner | Jane Dorsett |
Account Planner | Annabelle Watson |