| Titolo | Smoke |
| Agenzia | Network BBDO |
| Campagna | Smoke |
| Cliente | Delta Motor Corporation |
| Marca | Opel Astra |
| Posted | Luglio 2004 |
| Prodotto | Cansa Week |
| Settore | Pubblica sicurezza, salute, igiene |
| Slogan | Remember Cansa Week |
| Trama | The ad replicates a cigarette advertisment with a warning panel and an image of someone smoking in a car. |
| Filosofia | To create a print ad listing all the safety features and that they would be of no use if you chose to smoke. The tag line reminded readers of Cansa Week. |
| Problema | Many smokers consume cigarettes whilst driving ironically killing themselves in a vehicle equipped with some of the most advanced safety features. |
| Tipo di Media | Pubblicita' su quotidiani |
| Market | Sud Africa |
| Art Director | Tom Cullinan |
| Copywriter | David Selikon |
| Creative Director | Mike Schalit |
| Account Executive | Delia Ferreira |
| Photographer | Clive Stewart |