EA - "The"

Wieden + Kennedy

Wieden + Kennedy Portland, Stati Uniti

6613

Titolo	The
Agenzia	Wieden + Kennedy
Campagna	The Band - EA
Cliente	Electronic Arts Inc.
Marca	EA
Posted	Dicembre 2007
Prodotto	Rock Band
Settore	Consolles per Video Games
Slogan	Start a Band. Rock the World.
Trama	Sitting in their opulent Lear jet full of Rock Band instruments, the four rockers discuss why so many band names begin with the word The The Shins and The Hives, for instance. When the guitar player, Eric, chimes in with The Losers, his band mates playfully rail on him.
Problema	To create excitement around the launch of Rock Band and establish the game as the top title within the music video game category.
Tipo di Media	Televisione
Lunghezza	30 seconds
Market	Stati Uniti
Colonna sonora	Suffragette City
Post Production	Joint Editorial House
Creative Director	Jose Cabaco
Creative Director	Tim Wolf
Creative Director	Jed Alger
Copywriter	Jonathan Raymond
Art Director	Storm Tharp
Account Director	Brendan Keenan
Account Executive	Jordan Delapoer
Agency Producer	Niki Polyocan
Agency Producer	Jessica Staples
Executive Creative Director	Jelly Helm
Executive Creative Director	Steve Luker
Agency Executive Producer	Ben Grylewicz
Casa di Produzione	Smuggler
Director	Randy Krallman
Audio Post Production	Lime Studios
Sound Design Company	Amber Music
Music	David Bowie