Birra Moretti Zero - "On the Couch"

Armando Testa Group

Armando Testa Group Torino, Italia

7079

Titolo	On the Couch
Titolo (Lingua Originale)	Sul divano
Agenzia	Armando Testa Group
Campagna	On the Couch
Cliente	Heineken
Marca	Birra Moretti Zero
Posted	Giugno 2007
Settore	Bevende Fredde/Acque minerali/Bevande calde
Slogan	0% Alcohol, 100% beer
Trama	Originally it was a viral ad for HEINEKEN ITALIA, but it was so successful on the web that we have turned it in a TV commercial too. It will be featured in international television programs, such as "The World's Funniest Commercials" in the USA, and on the BBC's "Commercial Breakdown".
Filosofia	Thanks to the use of non traditional media it was possible to really push the key benefit of the product (no alcohol) in a provocative way, uncommon to this sector.
Tipo di Media	Televisione
Lunghezza	50 seconds
Market	Italia
Copywriter	Marco Calaprice
Account Director	Emanuele Cason
Other	Carlo De Amici
Marketing Director (Client)	Gianluca Di Tondo
Account Executive	Daniela Gorni
brand manager (client)	CRISTINA GUSMINI
Production Company Producer	Elena Marabelli
Creative Director	Michele Mariani
group brand manager (client)	SIMONE MASE?
Director	Michele Mortara