Robert Jitzmark
Director at Camp David
Amsterdam, Olanda
TitoloThe Toilet: Hockey Hair
Agenzia
Campagna The Toilet: Hockey Hair
Cliente Vecko Revyn/Bonniers Veckotidningar
Marca Vecko Revyn/Bonniers Veckotidningar
PostedDicembre 1999
Prodotto Weekly Magazine
Settore Media/Editoria
Trama Vecko Revyn's public consists of 75% women in the ages of 15-25. The purpose with the spots is to sell single copies and increase the brand image for Vecko Revyn in this target group. Therefore we chose to position Vecko Revyn as the magazine that takes the girls position. We do that by showing that young men do not understand anything. At the same time we also reach young men who desperately want to know/understand girls and how they think.
Tipo di Media Televisione
Lunghezza
Market Svezia
Director
Casa di Produzione

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