Lofbergs - "Kalle and Lotta"

Volontaire AB

Volontaire AB Stockholm, Svezia

3522

Titolo	Kalle and Lotta
Agenzia	Volontaire AB
Campagna	Reunite old friends
Cliente	Löfbergs Lila
Marca	Lofbergs
Data di Prima Diffusione/Publicazione	2013 / 9
Settore	Caffe', The, Bevande al cioccolato, Bevande per colazione
Trama	In 1993, good friends Kalle and Lotta did what they love the most; they performed an original choreography in synch with their favorite music. Since then, Kalle kept his dancing shoes on, growing up to make it as a professional dancer. Löfbergs re-united him with Lotta to finish their original choreography twenty years later.
Filosofia	To launch the integrated campaign, three authentic home videos with memorable meetings from 1993, 1994 and 2007 were selected and recreated featuring the exact same people. These emotionally saturated meetings resulted in three TVC:s that are far from industry standard for coffee commercials. In its latest integrated campaign, Swedish coffee brand Lofbergs celebrates the special bond only found between longtime friends, with the ambition to inspire thousands of reunions throughout the large and sparsely populated country.
Tipo di Media	Web Film
Lunghezza	30 seconds
Creative Director	Philip Ahlqwist
Casa di Produzione	Folke film
Director	Filip Nilsson
Post Production	Swiss
Advertising Manager	Leif Sjöblom