Titolo | Spokescandies on Pause |
Agenzia |
BBDO New York
|
Campagna |
Spokescandies on Pause
|
Cliente |
Mars, Inc.
|
Marca |
M&M's
|
Data di Prima Diffusione/Publicazione |
2023 / 1
|
Settore | Candies
|
Trama | In 2023 M&M’s had the most talked about Super Bowl campaign in our history, but the story starts over a year out from the big game, with a simple shoe change we didn’t expect to break the internet. At M&M’S we believe in the power of fun to bring people together - but, after making some updates to our iconic characters, we found ourselves in the center of a divisive, at times way-too-serious dialogue over spokescandy footwear. So, we wanted to change the tone of that charged conversation, and bring the fun back into it, by starting an even more absurd one. |
Tipo di Media |
Case Study
|
Music / Sound Design |
Sound Lounge
|
Measurement |
RAPP Worldwide
|
Precision Marketing |
Critical Mass
|
Casa di Produzione |
Prettybird
|
Chief Creative Officer |
David Lubars
|
Chief Creative Officer |
Luiz Sanches
|
Chief Creative Officer |
Matt MacDonald
|
Executive Creative Director |
Alex Booker
|
Executive Creative Director |
David Cuccinello
|
Executive Creative Director |
David Povill
|
Executive Creative Director |
HUMBERTO Fernandez
|
Executive Creative Director |
Peter Kain
|
Executive Creative Director |
Philip Sicklinger
|
Group Planning Director |
Yin Chung
|
Senior Art Director |
Maya Iwata
|
Senior Copywriter |
Benner Rawley
|
Strategy Director |
Dexter Blumenthal
|
Account Director |
Melissa Reisman
|
Account Manager |
Leah Baumgarten
|
Account Manager |
Sarah Cerbone
|
Assistant Account Executive |
Ankita John
|
Associate Art Producer |
Cleo Montagnana
|
Associate Creative Director, Design |
Bhanu Arbuaratna
|
Commerce |
Tracy-Locke
|
Editing Company |
Cut+Run
|
EVP, Director of Content Production |
Alex Gianni
|
EVP, Senior Account Director |
Ashley Gill
|
Influencer |
Ketchum New York
|
Junior Producer |
Esther Lee
|
Media Agency |
EssenceMediacom
|
Music Coordinator |
Katie Theobalds
|
President & CEO |
Kirsten Flanik
|
Casa di Produzione |
House Special
|
Casa di Produzione |
Walker Sound
|
Casa di Produzione |
Jogger
|
PR Agency |
Weber Shandwick Worldwide
|
Senior Music Producer |
Julia Millison
|
Sr. Business Affairs Manager |
Shelly Bloch
|
SVP, Head of Connections Planning |
Enda Conway
|
SVP, Project Management Director |
Mark Lester
|
VP, Account Director |
Grace Hargrave-Thomas
|
VP, Group Director of Marketing Science |
Derek Zimmerman
|
VP, Group Executive Producer |
Kimberly Clarke
|