| Titolo | Petrol |
| Agenzia | BBH |
| Campagna | Unleash the Chaos |
| Cliente | Unilever |
| Marca | Axe Anarchy/Lynx Attract |
| Data di Prima Diffusione/Publicazione | 2012 / 1 |
| Settore | Fragranze, profumi, acque di colonia |
| Problema | Axe, the male grooming brand, is set to cause chaos with the launch of a new variant Axe Anarchy (known as Lynx Attract in the UK) by including a limited female fragrance. For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women. |
| Tipo di Media | Stampa e stampati |
| Creative Director | Dominic Goldman |
| Creative Director | David Kolbusz |
| Creative Team | Szymon Rose |
| Creative Team | Daniel Schaefer |
| Advertising Manager | Tomas Marcenaro |
| Strategic Business Lead | Richard Lawson |
| Strategic Business Leaf | Keir Mather |
| Account Manager | Jen Omran |
| Print Producer | Jeremy Gleeson |
| Photographer | Jean Yves Lemoigne |
| Digital Retoucher | Gary Meade |
| Photographer Production Company | Mad for It |
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