| Titolo | Replacement Smokers |
| Agenzia | Arnold |
| Campagna | Connect Truth - American Legacy Foundation |
| Cliente | American Legacy Foundation |
| Marca | truth |
| Data di Prima Diffusione/Publicazione | 2004 / 1 |
| Settore | Anti-Drug/Alcohol/Tobacco Message |
| Slogan | Connect truth |
| Trama | The tobacco industry needs new customers to replace the ones that their product kills. This spot shows people putting mannequins on the street to act as 'replacement smokers', with stickers saying 'replacement'. A young girl shown does not have a replacement for her father who died from emphysema. |
| Problema | This spot was made in collaboration with Crispin Porter + Bogusky, Miami |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Stati Uniti |
| Group Creative Director | Pete Favat |
| Group Creative Director | Alex Bogusky |
| Creative Director | Tom Adams |
| Creative Director | Roger Baldacci |
| Copywriter | Roger Baldacci |
| Agency Producer | Amy Favat |
| Editing Company | Cosmo Street |
| Copywriter | Tom Adams |
| Copywriter | Mike Howard |
| Copywriter | Scott Linnen |
| Copywriter | Bob Cianfrone |
| Copywriter | John Kearse |
| Copywriter | Mike Lear |
| Art Director | Paul Stechschulte |
| Art Director | Tiffany Kosel |
| Art Director | Paul Keister |
| Art Director | Rob Baird |
| Art Director | Lee Einhorn |
| Art Director | Dave Swartz |
| Casa di Produzione | Chelsea Pictures |
| Director | David Gordon Green |
| Agency Producer | Terry Stavoe |
| Agency Producer | Teri Vasarhelyi |
| Agency Producer | Rupert Samuel |
| Editor | Jón Stefánsson |
| Art Director | Meghan Siegel |
| Agency Producer | Barry Frechette |
| Account Manager | Scott Dubow |
| Account Manager | Raquel Almeida |
| Editor | Tom Scherma |
| Producer | Allison Amon |
| Producer | Lisa Mehling |
| Producer | Steve Wax |
| Producer | Matt O'Shea |