Alzheimer's Society - "United Against Dementia"

McCann London

McCann London London, Regno Unito

9621

Questo spot fa parte della collezione ACT Responsible

Marca: Alzheimer's Society
Paese: Regno Unito

Cliente: Alzheimer's Society

Titolo	United Against Dementia
Agenzia	McCann London
Campagna	United Against Dementia
Cliente	Alzheimer's Society
Marca	Alzheimer's Society
Data di Prima Diffusione/Publicazione	2017 / 4
Settore	Istituzioni/Associazioni
Trama	Dementia is set to become the 21st century's biggest killer. Someone develops dementia every three minutes, with one million set to have the condition by 2021 – yet there is currently no cure. Alzheimer’s Society says too many are facing it alone, without adequate support, and society urgently needs to take action. The creative, directed by Oscar-nominated Daniel Barber (Harry Brown, The Tonto Woman) brings this issue to the fore by presenting opposing pairs of people coming together in a series of vignettes as Bill Nighy conducts the voice over. The scenes include two football fans who support opposing teams sizing each other up outside a pub, an elderly man coming face to face with a youth on an estate and a Remain voter squaring up to a Leave supporter. But gradually, each pair begin to smile as they put their beliefs aside and stand shoulder to shoulder in the fight against dementia.
Tipo di Media	Televisione
Lunghezza	90 seconds
Casa di Produzione	Knucklehead
Editing Company	Final Cut
Media Company	Channel 4 Television
Media Company	ITV
Executive Creative Director	Laurence Thomson
Executive Creative Director	Rob Doubal
Other	Mike Oughton
Art Director	Dan Howarth
Business Director	Georgie Rechner
Account Director	Mel Caplan
Account Manager	Jenny Spindler
Planning Partner	Karen Crum
Director	Daniel Barber
Direttore della fotografia	Jaime Feliu-Torres
Producer	Ben Mann
Executive Director of Integrated Production	Sergio Lopez
Executive Producer	Sophie Chapman-Andrews
Producer	Lois Newcombe
Business Affairs Executive Producer	Nicholas Mugridge