Tibor Varga
Art Director at DDB Budapest
Budapest, Ungheria
TitoloDucks 2
Agenzia
Campagna 15 Years - McDonald's
Cliente McDonald's
Marca McDonald's
PostedOttobre 2003
Settore Ristoranti e Fast Food
Slogan Dropping in for 15 years
Trama With "Ducks” the second film we were produced, we took this idea of irresistibility and showed it through the eyes of a duck family. The little ducklings are crossing the road for the first time and learning what is natural to expect and what not.
Problema McDonald’s is so much a part of the Hungarian families’ everyday life that going into McDonald’s has become (almost) irresistible. McDonald’s has gained families’ trust and it has become a point of reference. It is such a deeply rooted habit, that it is natural nowadays to even count on people to go into McDonald’s, everytime they see the golden arches. So natural, that even nature itself had to take into account...
Tipo di Media Televisione
Lunghezza
Creative Director
Copywriter
Art Director
Director
Music
Account Supervisor
Advertiser's Supervisor
Casa di Produzione
Lighting Director / Lighting

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