| Titolo | What people think I do. |
| Agenzia | ANR.BBDO Göteborg |
| Campagna | What people think I do. |
| Cliente | Skandiamäklarna |
| Marca | Skandiamäklarna |
| Posted | Marzo 2014 |
| Settore | Settore immobiliario |
| Trama | Real estate agents |
| Filosofia | The "What people think I do / What I really do" meme focuses on people's own perception of their profession and the prejudices that exist in society about the various professions. And there are a lot of prejudices about real estate agents in Sweden, due to the fact that Swedes have very low trust in them. One way to disprove the prejudices and misconceptions is to dare to touch the subject, and in this case, we did it with the help of internet phenomenons and self-distance. |
| Tipo di Media | Stampa e stampati |
| Creative Director | Andreas Lönn |
| Copywriter | Stephanie Moradi |
| Art Director | Fredrik Broander |
| Photographer | B Smart |
| Project Manager | Pontus Karlsson |
| Account Manager | Giustina Guariglia |
| Planner | Maria Sandberg |
More Work
SEE ALLNo bees. No food
- MARCA:
- KRAV
- AGENZIA:
- +1 Kommunikationsbyrå
In the Names of Equality
- MARCA:
- Rattviseformedlingen & Fredrika Bremer Forbundet
- AGENZIA:
- Åkestam Holst /NoA
Face Tomorrow Like a Swede
- MARCA:
- TCO
- AGENZIA:
- +1 Kommunikationsbyrå
Land of organic milk
- MARCA:
- Arla Organic
- AGENZIA:
- +1 Kommunikationsbyrå
Business Like a Swede
- MARCA:
- TCO
- AGENZIA:
- +1 Kommunikationsbyrå
Matches
- MARCA:
- Pfizer
- AGENZIA:
- Nord DDB STO
If
- MARCA:
- Pfizer
- AGENZIA:
- Nord DDB STO
Refrigerator
- MARCA:
- Pfizer
- AGENZIA:
- Nord DDB STO
Friendly Fist
- MARCA:
- OLW
- AGENZIA:
- Nord DDB STO