| Titolo | Ritchie McCaw |
| Agenzia | 180 Amsterdam |
| Campagna | Rugby World Cup 2003 "Tackle Bags" - adidas |
| Cliente | adidas |
| Marca | adidas |
| Posted | Dicembre 2003 |
| Settore | Sport di Squadra, eventi sportivi |
| Slogan | This cyclone has two eyes |
| Filosofia | 180 and adidas brought together rugby's biggest names, covered them in acrylic paint, then had them create "self-portraits" by hitting canvas-wrapped tackle bags. |
| Tipo di Media | Poster |
| Copywriter | Peter McHugh |
| Copywriter | Giles Montgomery |
| Copywriter | Brad Roseberry |
| Actor / Celebrity | Richie McCaw |
| Creative Director | Peter McHugh |
| Art Director | Stuart Brown |
| Executive Creative Director | Peter McHugh |
| Creative Director | Andy Fackrell |
| Account Manager | Nathan Plowman |
| Account Manager | Alistair Campbell |
| Typographer | Stuart Brown |
| Typographer | Dan Howell |
| Print Producer | Marlon Lee |
More Work
SEE ALLMullenLowe Global Rebrand
- MARCA:
- MullenLowe Group
- AGENZIA:
- MullenLowe U.S.
Brian O'Driscoll
- MARCA:
- adidas
- AGENZIA:
- 180 Amsterdam
Martin Johnson
- MARCA:
- adidas
- AGENZIA:
- 180 Amsterdam
Tana Umaga
- MARCA:
- adidas
- AGENZIA:
- 180 Amsterdam
Ritchie McCaw
- MARCA:
- adidas
- AGENZIA:
- 180 Amsterdam
Jonah Lomu
- MARCA:
- adidas
- AGENZIA:
- 180 Amsterdam
London Outdoor
- MARCA:
- adidas
- AGENZIA:
- 180 Amsterdam
Self Portraits
- MARCA:
- adidas
- AGENZIA:
- 180 Amsterdam
Art Exhibition
- MARCA:
- adidas
- AGENZIA:
- 180 Amsterdam