| Titolo | Portable Birdhouses |
| Agenzia | RAPP Malaysia |
| Campagna | Portable Birdhouses |
| Cliente | Rapp Malaysia |
| Marca | Malaysian Nature Society |
| Posted | Mag 2014 |
| Settore | Enti per la difesa dell'ambiente, degli animali |
| Trama | BriefMalaysian Nature Society, the oldest environmental NGO in the country, wanted to raise funds for their conservation work. Their continuing mission: To know nature, value nature and act for nature. Whenever nature exists. InsightRapid urbanisation is painting our cities greyer every day. As a result, many people have lost touch with nature. StrategyRemind audiences of the beauty of wildlife in the domestic environment. ExecutionWe created a series of flat-packed DMs containing actual, live-able birdhouses. The DMs were sent to selected audiencesL Restaurant owners, small business owners and schools. Each DM listed the reasons city folks should encourage nature appreciation in the city. |
| Tipo di Media | Stampati per Direct Marketing |
| Executive Creative Director | Edward Ong |
| Creative Director | Jeff Ooi |
| Art Director | Wang Soo Fun |
| Art Director | Gooi Siew Sear |
| Art Director | Shieko |
| Art Director | Walter Teoh |
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