Titolo | How u feelin? |
Agenzia | Saatchi & Saatchi |
Campagna | How you feelin? - NSPCC |
Cliente | National Society for Prevention of Cruelty to Children |
Marca | ChildLine |
Posted | Aprile 2010 |
Settore | Enti/Istituzioni/Organizzazioni no-profit |
Problema | OBJECTIVE- To make every young person in Britain aware they can now contact Childline online and on the phone ISSUE- They think Childline is only to be called by phone and in direct emergencies. It isn't. Now its there for them to contact, whenever and whatever their worry INSIGHT For them, sharing their lives is part of everyday life, so asking them to share how they feel can start to make Childline feel part of the fabric of their lives |
Tipo di Media | Case Study |
Market | Regno Unito |
Casa di Produzione | Ridley Scott Creative Group |
Executive Creative Director | Paul Silburn |
Executive Creative Director | Kate Stanners |
Art Director | Lovisa Almgreen |
Art Director | Pablo Videla |
Copywriter | Rory McCaskill |
Copywriter | Howard Green |
Director | Dennis Lui |
Producer | Garfield Kempton |
Account Planner | Jane Cantellow |
Account Manager | Liz Griffiths |
Account Manager | Daniela Ceresa |
Advertising Manager | Keith Bradbrook |