Sickkids Foundation - "SickKids VS - All In"

Cossette

Cossette Toronto, Canada

Premi

10778

Questo spot fa parte della collezione ACT Responsible

Marca: Sickkids Foundation
Paese: Canada

Cliente: SickKids Foundation

Titolo	SickKids VS - All In
Brief	Built in 1949, SickKids Hospital was falling apart and in desperate need of a $1.3 billion overhaul.To communicate this critical need, we created an integrated campaign featuring real patients dramatizing the fact that if they could build it themselves, they would. The film depicted patients tearing apart their own neighbourhoods to salvage materials for a new hospital. In targeted OOH and digital, larger-than-life executions featured local patients calling out their own neighbourhoods to join.
Agenzia	Cossette
Campagna	SickKids VS: All In
Cliente	SickKids Foundation
Marca	Sickkids Foundation
Posted	Gennaio 2019
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	The Hospital for Sick Children (SickKids) is a health-care community dedicated to improving the health of children. Our mission is to provide the best in family-centred, compassionate care, to lead in scientific and clinical advancement, and to prepare the next generation of leaders in child health.
Tipo di Media	Case Study
Image Design	A52
Global Chief Creative Officer	Carlos Moreno
Global Chief Creative Officer	Peter Ignazi
Copywriter	Craig McIntosh
Copywriter	Sarah Rutherford
Creative Director	Craig McIntosh
Creative Director	Sarah Rutherford
Creative Director	Jaimes Zentil
Creative Director	Mario Cesareo
Art Director	Jaimes Zentil
Art Director	Mario Cesareo
Designer	Oleg Portnoy
Agency Producer	Dena Thompson
Account Coordinator	Maggie Kent
Account Executive	Hillary Gonzalez
Account Executive	Lily Dang
Account Director	Daniel Dolan
Account Director	Melissa Levenberg
Vice President (VP)	Michelle Perez
Brand Director	Michelle Perez
Strategist	Rosie Gentile
Chief Strategy Officer	Jason Chaney
Casa di Produzione	Skin & Bones
Editing Company	Skin & Bones
Director	Mark Zibert
Director	James Michael Chiang
Direttore della fotografia	Chris Mabley
Direttore della fotografia	Rico Moran
Executive Producer	Dan Ford
Executive Producer	Liane Thomas
Line Producer	Rita Popielak
Line Producer	Jeff Schwartz
Editor	Marka Rankovic
Editor	Warren Goodwin
Flame Artist	Jesse Monsour
Colorist	Paul Yacono
Online Facility	The Vanity
Colorist	Andrew Exworth
Music Licensing	Francois Lachance
Sound Design Company	SNDWRX
Music Creative Director	Didier Tovel
Photography Studio	JK Reps
Photographer	Sandy Pereira
Mural Artist	Ømen514
Digital Retoucher	Trevor Gauthier
Production Artist	Shireen Kok
Studio Director	Raque Mullen
Print Producer	Dawn-Marie Mills
Media Agency	OMD Global