| Titolo | Tiny Billboards 1 |
| Agenzia | Deutsch |
| Campagna | Fun Shall Overcome - Sony Playstation |
| Cliente | Sony Corporation of America |
| Marca | Sony Playstation 3 |
| Posted | Agosto 2008 |
| Prodotto | Little Big Planet |
| Settore | Consolles per Video Games |
| Trama | 1,000 tiny billboards sprout up for a big game release. For the launch of world creation video game "Little Big Planet" on Playstation 3, Deutsch planted about 1,000 small yard-sign-sized billboards across San Francisco, Los Angeles and New York. |
| Tipo di Media | Billboard |
| Market | Stati Uniti |
| Chief Creative Officer | Eric Hirshberg |
| Group Creative Director | Jason Elm |
| Group Creative Director | Michael Bryce |
| Designer | Jessica Talmadge |
| Art Director | Bernie O'Dowd |
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