Rob Reilly
Global CCO at WPP
New York, Stati Uniti
TitoloShow Us Your Pizza
Agenzia
Campagna Show Us Your Pizza
Cliente Domino's Pizza
Marca Domino's Pizza
PostedLuglio 2011
Settore Alimentari
Slogan What You See Is What We Give
Filosofia For years food companies have been doing some pretty crazy things to make their food look good in ads. In fact, an entire industry exists around making food look better than it does when it's on your kitchen table. The problem is none of the food styling, professional lighting, or other tricks do anything to make the food actually taste better. Domino's, on the other hand, had done something to make their food taste better by completely revamping their pizza recipe. And this pizza was good enough to stand on its own. So Domino's decided to buck the food photography trend and promised to shoot their pizzas just the way they come out of the oven. And they asked their customers to help.
Tipo di Media Interattivo
Group Creative Director
Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer

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