Karin Lund
Art Director at Try Reklamebyrå
Oslo, Norvegia
TitoloCould Have Been Worse
Agenzia
Campagna Could Have Been Worse
Cliente Norwegian Association of the Blind
Marca Norwegian Association of the Blind
Data di Prima Diffusione/Publicazione 2013 / 4
Prodotto Admission for guide dogs
Settore Enti sociali a sostegno dell'integrazione delle razze, delle minoranze, dei disabili
Slogan it could have been worse. It's just a horse we want to bring
Trama We see different blind persons with their "guide animals". We have switched dogs into all kinds of animals. This leads to many difficult situations, in restaurants, taxis, shops, etc. At the end, we see a blind person with a dog.
Filosofia To show that it could have been worse. A guide dog is not a problem. It´s necessary for the blind.
Problema A lot of taxis, restaurants, shops, etc refuses to allow guide dogs. Even if it is permitted by law
Risultato To early to say, but a lot of focus already
Tipo di Media Televisione
Lunghezza
Copywriter
Art Director
Director
Producer

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