| Titolo | A woman threw herself in front of a train |
| Agenzia | MullenLowe Romania |
| Campagna | Read a Book - Romanian Ministry of Culture |
| Cliente | Romanian Ministry of Culture |
| Marca | Ministerul Culturii |
| Posted | Mag 2005 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Filosofia | These print ads were published on first pages of newspapers only, in the regular breaking news' layouts and advertised as "breaking news" on the daily press reviews on the major TV stations. |
| Problema | Because of mass-media explosion, after Ceausescu's fall Romanian people began extracting whatever cultural information they needed from TV and newspapers. They didn't use to read books anymore. |
| Tipo di Media | Stampa e stampati |
| Market | Romania |
| Creative Director | Mihai Coliban |
| Photographer | Cosmin Bumbut |
| Image Data Bank | Gettyimages.com |
| Art Director | Octavian Giosanu |
| Copywriter | Diana Angelesku |
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