Virgin Mobile - "Run Wyclef Run"

Y&R London

Y&R London London, Regno Unito

7048

Titolo	Run Wyclef Run
Agenzia	Y&R London
Campagna	Brand - Virgin Mobile
Cliente	Virgin Mobile
Marca	Virgin Mobile
Data di Prima Diffusione/Publicazione	2002 / 3
Settore	Apparecchi telefonici
Slogan	Be Careful What You Sign For. See Red Then See Virgin Mobile
Risultato	This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin.
Tipo di Media	Televisione
Lunghezza	40 seconds
Market	Regno Unito
Copywriter	Richard Beesening
Art Director	Martha Riley
Account Director	Georgina Wood
Advertising Manager	James Kydd
Account Planner	Tom Morton
Director	Dougal Wilson
Casa di Produzione	Blink London
Actor / Celebrity	Wyclef Jean
Deputy Planning Director	Tom Morton
Account Planner	Sherree Halliwell