| Titolo | Street Sign |
| Agenzia | Duval Guillaume |
| Campagna | Bowling Balls - Overpoort Bowl |
| Cliente | Overpoort Bowl |
| Marca | Overpoort Bowl |
| Posted | Gennaio 2006 |
| Prodotto | Bowling |
| Settore | Cultura, Tempo libero e Sport |
| Trama | The campaign aimed for the area around the Overpoort Bowl, a popular bowling alley right in the hart of the Ghents student neighbourhood. All kinds of round objects in the scenery were provided with 3 little round black stickers, representing holes. The effect of this is that all of the sudden any round object were transformed into a bowling ball. Bike helmets, watermelons, traffic signs, All round objects around the bowling alley got a bowling ball make-over. |
| Filosofia | Even indoors, students were subtly tempted to go bowling more often: in several pubs in the neighborhood, the well known toilet sign was replaced with a sign in which the icon held its head as a bowling ball. |
| Risultato | As of last month, bowling has significantly increased in Ghent. Cause of this is the new guerilla campaign created by Duval Guillaume Brussels. |
| Tipo di Media | Altre |
| Creative Director | Katrien Bottez |
| Creative Director | Peter Ampe |
| Art Director | Geert De Rocker |
| Copywriter | Tom Berth |
| Graphics | Lim Sijmons |
| Studio | Mark Gillioen |
| Production Manager | Willy Hebbrecht |
| Account Supervisor | Matthias Dubois |
More Work
SEE ALLKid
- MARCA:
- Douwe Egberts
- AGENZIA:
- Duval Guillaume
Rolex
- MARCA:
- ooops
- AGENZIA:
- Duval Guillaume
Housewife
- MARCA:
- ooops
- AGENZIA:
- Duval Guillaume
Bank Tanzania
- MARCA:
- ooops
- AGENZIA:
- Duval Guillaume
The Fly
- MARCA:
- Mio GPS
- AGENZIA:
- Duval Guillaume
Helmet
- MARCA:
- Overpoort Bowl
- AGENZIA:
- Duval Guillaume
Post
- MARCA:
- Overpoort Bowl
- AGENZIA:
- Duval Guillaume
Lettuce
- MARCA:
- Overpoort Bowl
- AGENZIA:
- Duval Guillaume
Headless
- MARCA:
- Overpoort Bowl
- AGENZIA:
- Duval Guillaume