Micasa - "Marlene"

Leo Burnett Schweiz

Leo Burnett Schweiz Zurich, Svizzera

7955

Titolo	Marlene
Agenzia	Leo Burnett Schweiz
Campagna	The name game
Cliente	Micasa
Marca	Micasa
Posted	Settembre 2011
Settore	Utensili domestici, Mobili e giardinaggio
Slogan	The Same Name as You
Trama	Micasa is one of the largest furniture retailers in Switzerland - with 24 shops. A lot of their articles carry names of people. For example, thereâs a bed called âTomâ , a table called âTinaâ, a lamp âMarleneâ, a night table âLeonâ and many more products with peoples names. To launch the new catalogue and to get people to look at it, Spillmann Felser Leo Burnett developed a special promotion: âYou get 50% off articles with the same name as you.â The promotion is advertised on TV, billboards and online. The films shows different Micasa customers reacting differently to this promotion.The promotion just started a week ago. Reactions are extremely positive.
Tipo di Media	Televisione e Cinema
Creative Director	Pablo Schencke
Creative Director	Johannes Raggio
Creative Director	Christian Bobst
Executive Creative Director	Peter Brönnimann
Account Manager	Andy Stäheli
Account Manager	Nino Zuberbühler
Account Manager	Carmen Jegge
Art Buyer	Suzana Kovacevic
Casa di Produzione	Pumpkin Film