| Titolo | Cover |
| Titolo (Lingua Originale) | Se estivesse na capa de .... |
| Agenzia | Fallon São Paulo Ltda |
| Campagna | Cover |
| Cliente | Editora Confiança Ltda. |
| Marca | CartaCapital |
| Posted | Febbraio 2004 |
| Settore | Giornali, Libri, Periodici |
| Slogan | If you were on the cover of Carta Capital, you too would have these black circles under your eyes. |
| Slogan (Lingua Originale) | Se estivesse na capa de Carta Capital, você também estaria com essas olheiras. |
| Trama | On the cover is failed presidential candidate José Serra, known for the black circles under his eyes. |
| Tipo di Media | Pubblicita' su periodici |
| Market | Brasile |
| Creative Director | Eugênio Mohallem |
| Art Director | Marcos Otiay |
| Agency Producer | Bruno Werner |
| Photographer | Ricardo Barcellos |
| Account Director | Roberta Di Pace |
| Creative Director | Marcelo Aragão |
| Copywriter | Marcelo Aragão |
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