Titolo | Scratch (French) |
Agenzia | DDB Paris |
Campagna | Scratch (French) |
Cliente | Rossignol |
Marca | Rossignol Scratch |
Data di Prima Diffusione/Publicazione | 2003 / 11 |
Prodotto | Free style ski |
Prodotto (Lingua Originale) | Ski free style |
Settore | Equipaggiamento sportivo, Sport |
Filosofia | The purpose is to provoke a disruption both in the speech and the form so that to make outdated the classical antagonism between ski and snowboard. The speech : Scratch was born from the union between ski and snowboard. The form : a crazy world which looks like nothing existing, mixing illustrations, photographies and absurdities. |
Filosofia (Lingua Originale) | Dès lors sur le sujet Scratch, il sagit de provoquer la rupture dans le discours et dans la forme pour rendre caduque le classique antagonisme ski - snowboard. Dans le discours : Scratch. Né de lunion du ski et du snowboard. Dans la forme : un univers loufoque qui ne ressemble à rien de connu, mixant illustrations, photographies et absurdités. |
Problema | The product is halfway between snowboard and ski, as far as the conception and the target are concerned. In terms of perception, you have either ski brands, either snowboard brands. |
Problema (Lingua Originale) | Le produit est à la croisée du snowboard et du ski, tant en termes de conception (bi-spatules, lignes de cotes, chants inclinés), quen termes de cible (des jeunes, snowboarders dans lâme). En perception, il y a aujourdhui soit des marques de ski, soit des marques de snowboard. Rossignol modifie la donne en imposant un nouveau concept qui dépasse le clivage traditionnel. |
Tipo di Media | Televisione |
Lunghezza | |
Market | Francia |
Advertising Manager | Eric Leboucher |
Advertising Manager | David Bouvier |
Account Manager | Vincent Leorat |
Account Manager | Etienne Bourdeau |
Creative Director | Sylvain Thirache |
Creative Director | Alexander Kalchev |
Art Director | Jean Yves Lemoigne |
Copywriter | Nicolas Jacques |
Copywriter | Jérôme Langlade |
Art Buyer | Yetty Buisseret |
Illustrator | Jean Lecointre |
Agency Producer | Agathe Michaux-Terrier |
Casa di Produzione | Wanda Paris |
Director | Metronomics |