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Valérie Levy-Harrar
Valérie Levy-Harrar
Directeur de la Creation at Integer
Paris, Francia
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TitoloRecipes by Carte Noire
Agenzia
Campagna Recipes by Carte Noire
Cliente Kraft Foods, Inc.
Marca Carte Noire
PostedGiugno 2012
Settore Caffe', The, Bevande al cioccolato, Bevande per colazione
Trama Carte Noire aimed to get closer to its prime target market, «Digital mums».The solution? To offer mums what they are searching for... recipes! But how do we stand out from the millions of results available? 
Reinventing the format! 
Tipo di Media Case Study
Managing Director
Business Director
Account Executive
Project Manager
Creative Director
Copywriter
Art Director
Art Buyer
Sound Design Company
Post Produzione
Casa di Produzione
Advertising Manager
Advertising Manager

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