| Titolo | The Thai Bites 2002 Road Show |
| Agenzia |
Dynamo Marketing
|
| Campagna |
Thai Bites 2002 Road Show - Jacob's Bakery
|
| Cliente |
Jacob's Bakery
|
| Marca |
Thai Bites
|
| Posted | Ottobre 2003 |
| Settore | Fuori pasto salati
|
| Trama | National Brand Experience Road Show / experiential sampling activity aligned with the ATL proposition to achieve visibility, awareness and trial for the new Jacob's Thai Bites brand. |
| Filosofia | Experiential sampling campaign / national road show. TEG - 32 days across 15 sites. Events - 8 days across 2 events. 1 million samples (4g packs) achieved across 3 flavours. Fused advertising with the promotional campaign and generated huge awareness for the brand. Sustained incremental sales per store +20% (JS). Achieved a steady uplift in sales post activity. Following the success in the UK - activity was implemented in Ireland and re-run in the UK in 2003. |
| Problema | Bring the ATL creative proposition to life to achieve visibility, awareness and trial for the new brand. Target samples - 1 million (4g sample packs) across 3 flavours. Work as a member of an all agency team to ensure consistency across ATL / BTL activities. |
| Tipo di Media |
Promozioni & Eventi
|
| Market | Regno Unito |
| Account Director |
Richard Barrett
|
